From Corporate Buzzwords to Daily Impact: Making GBS Mission, Vision & Culture Real

Why Attend?

Many employees in Global Business Services (GBS) perceive corporate mission and vision as abstract concepts that have little relevance to their daily work. Managers face the challenge of translating these strategic principles into tangible actions that drive engagement, performance, and innovation.

This webinar will provide you with practical tools to develop a GBS-specific mission, vision, and culture that not only aligns with corporate goals but also resonates with employees at all levels. You’ll explore how a well-defined and authentic GBS culture can help retain top talent—especially among younger generations, who have a keen ability to detect insincerity and prioritize values-driven leadership.

Webinar Agenda:

1. Introduction:

Why do mission, vision, and culture often feel disconnected from daily work?
The importance of authenticity: How Gen Z and Gen Alpha perceive corporate values.

2. The Challenge: Bridging the Gap Between Strategy and Daily Operations

Why a well-defined mission and culture can be a powerful management tool.
The risks of getting it wrong—when mission statements become empty slogans.

3. Crafting a GBS Mission, Vision, and Culture That Drives Real Impact
Practical steps to create a mission and vision statement tailored to your GBS unit.
How to differentiate your GBS from other organizations while ensuring alignment with corporate strategy.
Real-world examples of how cultural values translate into daily decision-making and behaviors.

Key Benefits for Participants:

By the end of this webinar, you will:

✔ Understand how to make corporate mission, vision, and culture meaningful for employees in a GBS setting.
✔ Gain practical techniques to embed strategic goals into daily behaviors and decision-making.
✔ Learn how to define and implement cultural values that enhance engagement, performance, and talent retention.
✔ Discover how leadership actions influence authenticity, trust, and long-term success.

Trainer: Tomasz Brzostowski – one of the leaders in the GBS (Global Business Services) industry in Poland. Over the past 20 years, he has held global managerial positions. As Vice president in charge of GBS/GFSS organisations he did report to Executive Committee or EC+1.

Masz pytania? Skontaktuj się z:
Anna Sobora | +48 572 002 646 | anna.sobora@pl.ey.com

All free webinars available on this page are part of a marketing campaign conducted by EY Poland companies. Participation in the webinar implies that you give your marketing consent when registering for the webinar. The free webinars available would not have been created if the EY Polska companies had not campaigned in the form indicated.